Natural, People-Driven Photography for Advertising Campaigns & Editorial Brands

From international campaigns to editorial commissions, these projects reflect Matthew Lloyd’s approach to photography: cinematic, natural, and rooted in people and place. With a background in photojournalism and deep commercial experience, he creates imagery that feels polished but lived-in, shaped by atmosphere, authenticity and a quiet sense of story.

Portrait of a greek farmer by lifestyle commercial photographer Matthew lloyd

The Coca Cola Company

A series of reportage stories telling the story of some of The Coca Cola Company’s sustainability initiatives. From youth education in Peckham, to water capture in the Greek Islands, beach cleaning in West Wittering to the recycling of plastic bottles into urban street future. A cinematic set of environmental portraits.

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A young man sits at a wooden desk writing with a pen, illuminated by a desk lamp, in a dimly lit room with curtains and a window in the background.
A woman in a business suit sitting in an airport terminal, talking on her cellphone with luggage beside her.
A woman in a beige suit at an airport check-in counter, holding a handbag, with an airport employee in uniform behind the counter. The background shows a large window with a view of the sunset sky and airport tarmac.

DHL

Global features for DHL Express, with the intention of creating natural, reportage images of DHL staff at work, an update on their dated over-staged imagery. Shoots in Europe, Dubai, China and Nigeria.

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A female DHL courier holding a red DHL delivery bin with packages in front of a yellow DHL van during daylight in an outdoor setting with trees.
image of a DHL driver walking across a desert by lifestyle commercial photographer Matthew lloyd
A woman with long reddish hair wearing a blue shirt, smiling and holding a drink, standing in a modern kitchen. A man is blurred in the foreground. The kitchen counter has various fruits, herbs, and a bottle of sparkling water.

Sodastream

Lifestyle campaign for Sodastream , combining the technical requirements of a beverage photography campaign with the natural, images of a reportage lifestyle shoot. The goal is to appear completely unstaged even in an entirely constructed environment.

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Person holding a glass of water with lemon slices in a kitchen, woman smiling in the background.
a Range Rover parked between trees, in this image by commercial automotive photographer Matthew Lloyd

Land Rover

Land Rovers’ Hibernot campaign, shot on location in the Uk in awful weather. The campaign encouraged people out to adventure, whatever the weather - enabled by the capabilities and comfort of the luxury British car manufacturer.

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A black Range Rover parked on a muddy dirt road with a large puddle reflecting the vehicle and cloudy sky above.

IHG Regent Hotels

Stills and motion, shot in a totally constructed set in studio, with the intention to show the future look and feel of IHG’s new super premium hotel offering to investors before the properties were even built.

a hotel worker walks in a patch of beautiful light in this campaign image by London lifestyle photographer Matthew Lloyd
A woman and a man smiling at each other through a round mirror, with the mirror reflecting their happy faces. The woman has dark hair and earrings, while the man has short hair and is wearing a suit. There are flowers and a warm light in the background.
models party at a bar in this lifestyle image by commercial drinks photographer Matthew Lloyd

The Peninsula Paris

Campaign combining lifestyle with food and drink photography for the prestigious Peninsula hotel in Paris as it relaunched its Cantonese restaurant Lili.

A woman in a shiny, sequin top laughing at a dinner table with friends, with a roasted duck and glasses of red wine in front of her, in a dimly lit restaurant.

J Adams & Co

J Adams & Co’s beautiful and timeless luxury lighting, hand crafted by artisans using a mixture of very traditional skills and high-tech technology in Birmingham, UK. Simple but dramatic lighting makes the most of this deeply photogenic location and process, a textbook example of celebrating British heritage and craftsmanship

Close-up of a metal pipe with water spraying from it onto a dark surface.
reportage image of a factory worker machining metal parts, by London commercial photographer Matthew Lloyd

a beautiful and unusual brief for Asahi Super-Dry involved a fleeting visit to Tokyo to capture mini-vignettes of daily life and culture in the capital, followed by a visit to the brewers Kanagawa site to photograph some of the process and architecture.

Ursus Beer

Ursus beer was another beverage brand that had dated drinks photography that failed to reflect the premium nature of the product. The brief was to create an asset library showing the product being enjoyed in different situations, in a bar, a home party scenario, a family dinner. Their alcohol free offering was also showcased as part of a cycling picnic. Shot on location in Romania over the course of 2 days.

a couple of models drink beer in this image by London drinks photographer Matthew lloyd
travel photography of a man looking into a restaurant in Tokyo, by drinks photographer Matthew Lloyd
a couple of models drink rum and coke in this lifestyle image by commercial drinks photographer Matthew Lloyd
full drinks portfolio

Kraken Rum

Kraken rum had a disparate image library, with varying styles and messaging, variable colour grading and quality. Working with their creative agency we sourced locations that fit their brand’s narrative without looking overly elaborate, styled the interiors and models, and worked on a consistent and distinctive photography style and colour grade, producing an asset library that could be used across all of the brands channels for consistency.

ASAHI

Matthew Lloyd is a commercial and advertising photographer based in the UK, working across London, Yorkshire and internationally. Known for a cinematic, people-first style, his work is trusted by brands, agencies and creative teams who want images that feel real, emotive and carefully crafted.

Whether producing lifestyle photography for global brands, shooting editorial campaigns for publications, or creating high-impact visuals for OOH and advertising, he brings a consistent visual language to every project — natural light, layered composition, and a strong sense of place.

Matthew works across drinks, automotive, hospitality, financial services and tech. His campaigns often involve building image libraries that support brand storytelling across digital, print and social media — giving clients breadth, variety and longevity from a single production.

With a background in editorial photojournalism, and a reputation for working quickly and intuitively, he’s equally at home leading complex productions or working with a small, nimble crew. His commissioned work blends lifestyle and reportage, creating photography that feels cinematic but grounded in reality.

For brands or agencies looking for a London lifestyle photographer, a commercial campaign photographer, or a creative partner in building story-led advertising imagery — this portfolio offers a glimpse of what’s possible.