“Land Rover believes winter is an opportunity to defy convention and resist the temptation to hibernate. It’s the perfect time to go out into the wilderness and experience the magic of quiet country roads, brooding mountains, thick fog and frosted mud trails. All this safe in the knowledge that, with Land Rover, you are well prepared to face the elements with peace of mind. A Range Rover equips you with everything you need to explore the world’s most challenging terrain with confidence and ease. Hibernate? No chance.”

“Land Rover’s Hibernot campaign has over the past three years encouraged drivers to embrace everything winter has to offer. And this year we’re encouraging everyone to get out and taste the best of winter. To help us in our task, we’ve enlisted Britain’s most acclaimed advocate of British food and foraging, the celebrated chef and Range Rover Sport driver, Simon Rogan. He welcomes us to Cartmel, Cumbria, on a mission to dispel the myths surrounding winter produce and serve us Hibernot season on a plate.”

“Like the vehicle he drives, Rogan is equally content semi-submerged in the great outdoors, taking on any condition, temperature or season. Here in his adopted home of the Lake District, in the midst of midwinter, the master chef and son of a Southampton greengrocer shows us how best to take on the fruits of land, earth and sea, cooking up some truly remarkable winter fare.”