Location Shoot for Ursus Beer in Romania - Capturing Moments of Relaxation and Craftsmanship

This location shoot for Ursus Beer in Romania blends two distinct settings to showcase the brand’s versatility and connection with its audience. Shot in a brewery-style bar and in a home environment, the series highlights both the craftsmanship behind the beer and the social moments it creates. In the brewery, the focus is on the detailed process of brewing, capturing the essence of tradition and quality that defines Ursus. The home setting, on the other hand, illustrates friends relaxing and enjoying the beer in a more intimate, everyday atmosphere. These images tell a compelling story of connection, quality, and the joy of unwinding with a cold beer. Designed for use across marketing channels, the photographs offer a natural yet dynamic representation of the Ursus brand, bridging the gap between craftsmanship and the simple pleasures of life.

Matthew’s drink photography style blends technical precision with a creative, lifestyle-focused approach. Drawing on his experience in both commercial and editorial photography, he captures drinks in a way that feels natural yet elevated. From close-up shots that showcase the texture and detail of the liquid to dynamic scenes that immerse the product in its environment, each image tells a story. His work focuses not only on the beauty of the drink itself but also on the atmosphere and emotions it evokes. Whether shooting for high-end brands or local businesses, Matthew uses lighting, composition, and context to create compelling visuals that enhance the drink’s identity, while remaining true to the essence of the experience it offers.