Matthew Lloyd is a commercial lifestyle photographer known for cinematic, people-focused imagery across advertising, editorial, and brand campaigns

Based between the UK and the US, Matthew Lloyd is an advertising and campaign photographer specialising in cinematic lifestyle, brand storytelling and drinks photography.

With a background in editorial photography and international photojournalism, he has contributed to some of the world's most respected publications. A three-time winner of prestigious Young Photographer of the Year awards within two years, he honed his craft on the newsbeat, working under pressure for global wire agencies and national newspapers, learning to act quickly and shoot decisively in fast-moving environments. He was later entrusted with the LA Times' celebrity portraiture work in London, photographing major names across film, music and fashion.

After transitioning into commercial work, the instincts developed during those editorial years became invaluable. Art directors appreciate his ability to craft cinematic, human-centred imagery, often from ordinary or restrictive settings, and to bring a natural quality to even highly constructed scenes. Clients have included American Express, Coca-Cola, Land Rover, Lloyds Banking Group and DHL.

Matthew holds a US O-1 visa and works regularly across both countries, as comfortable on a production in New York or Los Angeles as on location in the UK or Europe. Whether directing a large-scale campaign or working with a small, flexible crew, he is most at home solving problems practically, lighting with purpose and bringing a lived-in sensibility to every frame.