Matthew Lloyd specialises in drinks photography that blends technical precision with cinematic, people-focused storytelling. His work sits at the intersection of liquid photography and lifestyle advertising — creating imagery that feels real, atmospheric, and unmistakably brand-specific.

Whether you need studio stills, on-location lifestyle assets, or hero shots for campaigns, Matthew builds shoots that capture more than just the product — they capture the context in which it's made, served, and enjoyed. From a crisp pour in slow motion to the last light of a vineyard evening, his images combine control with emotion.

He works across small, nimble sets and larger commercial productions — always focused on delivering cohesive visuals that sit naturally across digital, OOH, trade, and social.

Unlike traditional tabletop specialists, his drinks work often includes people, place, and environment — designed to feel lived-in, cinematic, and relatable. This isn’t about glossy perfection; it’s about creating a library of authentic, usable imagery that tells a complete brand story.

He’s created drinks-led campaigns and content libraries for brands including Coca-Cola, Johnnie Walker, and American Express, and regularly works with agencies and drinks brands on product launches, asset libraries, and campaign photography across the UK and internationally.

Ideal For:

• Drinks & beverage brands needing campaign visuals

• Art directors and agencies looking for a drinks photographer who can shoot lifestyle and product in one

• Brands refreshing OOH, digital, or social content

• Companies seeking asset libraries that blend product, people, and setting