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Building Visual Trust for Tech,

Finance and Professional Services

Creating Bespoke Image Libraries That Feel Human, Not Stock

Interior of a car dashboard showing its technology displays by photographer matthew lloyd

Case Study - Here Technologies

HERE Technologies provides advanced mapping and location data solutions to some of the world’s largest carmakers and logistics networks. They commissioned a global asset library to visualise how their technology powers everyday mobility — from logistics and supply chain visibility to ridesharing, fleet management, and personal navigation.

Working closely with the client and creative team, we created a cohesive set of lifestyle and technical images capturing the real-world environments where their data comes to life. The shoot focused on people interacting naturally with tech — behind the wheel, on the move, or managing operations — to reflect the brand’s role in enabling smarter, more connected transport.

The result was a versatile suite of images used across campaigns, digital platforms, investor communications, and global B2B marketing — helping HERE tell a grounded, human story about high-level tech.

A man standing next to a silver car on a paved road, looking at his smartphone while surrounded by trees in a park-like setting during daylight.
A young man with short brown hair, wearing a plaid shirt and jeans, stands next to a white semi-truck at a gas station, looking at his phone and holding a cap.
A young woman with brown hair and fair skin looking at her smartphone outdoors during the daytime, with wind lifting her hair, against a gray urban background.
Delivery person standing outside of a white delivery van, holding a smartphone and two boxes, in an urban area with buildings and parked cars.
A woman sitting inside a black car, looking out the window with a serious expression, in front of a modern building.
A man in a navy suit and white shirt rides an electric scooter on an urban sidewalk, with trees and a beige building in the background. Another person on a bicycle is partially visible in the foreground.
A woman with curly black hair and a green coat walking outdoors near modern gray buildings and a tree.
A man in a white shirt and blue jeans stands with a bicycle at a bus stop on a city street. Behind him are people waiting at the bus stop, cars, and a motorcycle passing by. The background includes a beige building with a tower and trees with autumn leaves, under a partly cloudy sky.
A woman with curly hair in a tan trench coat standing outside near an open car door on a city street during autumn, surrounded by trees with fall foliage.
A woman with curly hair in a beige trench coat standing next to a black Audi car, looking at her smartphone on a city street with trees and other vehicles in the background.
A young man in casual clothes and a long black coat walking past a modern tram stop with a glass shelter, outdoor landscape, and mountains in the background.
A person wearing a plaid shirt and a hat standing between parked white vans and a large semi-truck at what appears to be a loading dock or parking area during dusk.
A delivery person walking outdoors carrying a small cardboard package and looking ahead while holding a smartphone.
A black sports car parked on cobblestone street in front of historic building with yellow walls and ornate windows.
Three people having a conversation outside near a black car and a modern building, with a man carrying a rolling suitcase.
A man in a suit riding an electric scooter on a city sidewalk, with a city street, parked cars, a tree, and orange trees in the background.
A woman standing next to a silver modern SUV in an empty parking lot with a tree, a concrete wall, and a blue traffic sign with arrows.

Matthew Lloyd is a UK-based commercial photographer for tech and professional services brands, working with agencies and in-house teams to produce authentic, high-quality image libraries that elevate brand storytelling. In a sector often dominated by lifeless stock photography and overly staged visuals, Matthew’s work offers a more human alternative — photography that feels real, considered, and aligned with a brand’s tone of voice.

From software platforms and fintech firms to law practices, consultancies, and B2B service providers, he creates bespoke photography assets that are clean, cinematic, and versatile. His work is used across websites, pitch decks, investor communications, social media, brand guidelines, and internal platforms — offering long-term value through cohesive and reusable imagery.

With a background in editorial and reportage photography, Matthew is able to work quickly and intuitively on location — whether capturing environmental portraits of leadership teams, lifestyle imagery of staff in action, or contextual stills that communicate workplace culture and brand values. Based in Yorkshire and frequently working in London and across the UK and Europe, he brings a nimble, hands-on approach that suits everything from single-day shoots to multi-week, multi-country campaign productions.

Matthew has worked with global clients including DHL, American Express, and Lloyds Banking Group, bringing brand stories to life through thoughtful, people-first imagery.

Full production is available globally — including model and location sourcing, hair and makeup, vehicles, and post-production.

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    Stills and motion campaign for Here Technologies, a leading global provider of in car technology to some of the worlds biggest brands

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  • a man works on a laptop in this relaxed lifestyle photography for lloyds banking group

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    Image library for Lloyds Banking Group, telling the story of the bank, its staff and its clients

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    Global Campaign highlighting the diverse work of Rentokil Initial

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Matthew Lloyd specialises in B2B brand photography that feels honest, human, and refined — offering an alternative to generic stock by creating custom marketing image libraries tailored to each client. His work in corporate photography for tech companies and consultancies blends a cinematic, natural style with a clear understanding of brand needs. From natural business portrait photography to wider brand asset creation, his imagery supports everything from website builds and campaign launches to long-term content strategies. Trusted by leading agencies and in-house teams, he brings experience and subtlety to every project — particularly in the realm of professional services photography, where clarity, trust, and tone of voice are everything.

Matthew’s approach to technology photography focuses on how people engage with technology in real-life scenarios. He captures the subtle yet powerful moments when tech becomes a natural part of everyday life. Whether it’s someone interacting with a smartphone, using cutting-edge gadgets in an office, or enjoying a tech-driven experience at home, Matthew’s work highlights the human connection with technology. His photography brings out the seamless integration of tech into modern lifestyles, creating images that feel authentic and engaging.