Visualizing the Power of Technology: HERE Technologies' Global Asset Library for Smarter Mobility

HERE Technologies provides advanced mapping and location data solutions to some of the world’s largest carmakers and logistics networks. They commissioned a global asset library to visualise how their technology powers everyday mobility — from logistics and supply chain visibility to ridesharing, fleet management, and personal navigation.

Working closely with the client and creative team, we created a cohesive set of lifestyle and technical images capturing the real-world environments where their data comes to life. The shoot focused on people interacting naturally with tech — behind the wheel, on the move, or managing operations — to reflect the brand’s role in enabling smarter, more connected transport.

The result was a versatile suite of images used across campaigns, digital platforms, investor communications, and global B2B marketing — helping HERE tell a grounded, human story about high-level tech.

Here Malaga0376london lifestyle photographer matthew lloyd shoots in malaga for Here 360.jpg
Here Malaga0570london lifestyle photographer matthew lloyd shoots in malaga for Here 360.jpg
Here Malaga2611london lifestyle photographer matthew lloyd shoots in malaga for Here 360.jpg
A man in a blue suit rides a bicycle past a white electric car with a woman standing at the open rear door, near a building with large glass windows and a tree.
A man walking on a city street while using his smartphone, with a colorful glass building and other urban buildings in the background.
Woman with curly hair wearing a tan trench coat standing outside next to a black car with the door open on a tree-lined street during autumn.
A woman with curly hair sitting in a black car, talking on her cell phone, looking out the window with a concerned expression.
A woman with curly hair standing on a city street, looking at her phone, wearing a beige trench coat and carrying a black bag. A black Audi car is parked behind her.
A man and woman in business attire at a construction site, with the man showing something on a laptop to the woman, while a building is under construction in the background.
Man standing next to a silver car, using a mobile phone outdoors in a park with trees and sunlight.
Here Malaga1764london lifestyle photographer matthew lloyd shoots in malaga for Here 360.jpg
A man carrying two cardboard boxes while looking at his smartphone on a city sidewalk.
A man in a black jacket and beanie standing next to a black e-bike outside a metro station in Málaga, Spain, on a sunny day.
Interior of a car with a driver, showing the dashboard, steering wheel, rearview mirror reflecting a woman, and a scenic view of trees outside.
A man stands at a gas station next to a large white truck, looking at his phone and holding a cap in his hand.
A man in a plaid shirt and black cap walking through a parking lot with commercial trucks and vans parked around him during cloudy weather.
A woman with curly hair in a black blazer and white top stands outdoors, making a peace sign with her right hand against a backdrop of modern apartment buildings and trees.
A man in a dark coat and sneakers walking along a modern tram or light rail platform with a train stopped nearby, set against a scenic backdrop of hills and cloudy sky.

Want to see more Services and tech sector photography?

Click here