a Range Rover drives down a dusty hill in this dynamic photography by car photographer Matthew Lloyd

Capturing stories and journeys with
automotive Photography

I don’t shoot cars in the traditional way — no pictures that look like high-gloss renderings or CGI creations. My background in photojournalism means I approach vehicles as part of something bigger: a setting, a journey, a story. Great automotive photography isn’t just about the machine — it’s about where it takes us, what it represents, and the moments that unfold around it. Whether it’s a road trip, a test track, or a working vehicle in its element, I aim to show the human connection to movement, place, and design.

a bentley flying spurs on the moors with a pair of grouse hunters, by matthew lloyd

Hibernot Campaign for Land Rover

Land Rover identified Range Rover drivers are passionate about top-quality food experiences; this creates a tangible experience, enabling the consumer to make the most of winter as only Land Rover can.  The campaign delivers on an extraordinary winter experience. 

Stills were captured alongside a set of films featuring AA’s Chef of The Year 2016, Simon Rogan.  The collaboration with the two-Michelin-starred chef sees invited guests enjoy a three-course meal at a unique, drive-through restaurant on the South Downs.  The campaign themed Winter is Served, ends with the challenge: “Hibernate? No chance. #Hibernot.”

gif showing a Range Rover in the winter countryside by automotive photographer Matthew lloyd
view campaign
close ups showing a Range Rover in the winter countryside by automotive photographer Matthew lloyd
gif showing a Range Rover in the winter countryside by automotive photographer Matthew lloyd
a model with an Audi e-tron in Milan
a model with an Audi e-tron in Milan
a model with an Audi e-tron in Milan
a model with a BMW car, looking at his iPhone with the sun setting through the trees
a model with a Porsche Taycan GTS in Milan
a model looks at the in car tech in a BMW car, looking at his iPhone with the sun setting through the trees
a model looks out the window of a premium car with a contemporary building in the background
people chat around the boot of a premium car, outside a contemporary building

Back to the quiet rituals of looking — a camera in hand, the road ahead, and time to let things unfold. Road-tripping in a Land Rover with a partially functioning immobiliser and three children, we crisscrossed the French and Spanish border, from Santander to Canfranc.

What emerged was a fragmented story — a melancholy ode to the off-season, somewhere between beach time and ski time.

Personal projects for me rarely involve people — maybe it’s a way of stepping away from the prescribed requirements of both editorial deadlines and commercial lifestyle briefs. Blurry pictures, dark frames, miserable muted colours… I suppose they say something about how I see when no one’s looking.

Not a beautiful model in sight — just a few pigeons scratting around, and a blurry surfer.

Hasta la vista. I'll be Basque.

the front of a Land Rover visible through the slightly ajar door of a Spanish house by photographer Matthew Lloyd

A road trip through Basque Country

views of the pyrenees over the Bonnet of a Land Rover defender by photographer Matthew Lloyd
stacked chairs in a mediterranean street by photographer Matthew Lloyd
cows walk on the road by photographer Matthew Lloyd
view of a Land Rover defender twisted steering wheel dramatic image of a Land Rover defender, with light bars lighting up the foggy twilight sky travel story by automotive photographer Matthew Lloyd
Land Rover discovery in a street scene by photographer Matthew Lloyd
the pyrenees are seen through the windscreen of a Land Rover defender by photographer Matthew Lloyd
a classic 4x4 sits in an overgrown garage in this travel image by automotive photographer Matthew Lloyd

Will Hodgkinson for Jaguar
and The Times

Lord Goodwood for Sotheby’s

journalist will hodgkinson poses in a Jaguar F-Type by photographer Matthew Lloyd
Lord Goodwood of Sothebys poses in his classic car, in this editorial portrait by Matthew Lloyd
being overtaken by a Peterbilt truck, travel story by photographer Matthew Lloyd
the Georgia Alabama state line travel story by photographer Matthew Lloyd

Atlanta, Georgia to Florence, Alabama
5hrs 5mins
Route Options - Avoid motorways

old abandoned car and gas station, travel story by photographer Matthew Lloyd
the bonnet of a classic Cadillac travel story by photographer Matthew Lloyd
a classic Cadillac car in atlanta travel story by photographer Matthew Lloyd
dramatic image of a Land Rover defender, with light bars lighting up the foggy twilight sky travel story by automotive photographer Matthew Lloyd
dramatic image of a Land Rover defender, with light bars lighting up the foggy twilight sky travel story by automotive photographer Matthew Lloyd
dramatic image of a Land Rover defender, with light bars lighting up the foggy twilight sky travel story by automotive photographer Matthew Lloyd
a Land Rover defender in a sand quarry by automotive photographer Matthew Lloyd
a model poses with an Audi e-tron in a car park in Milan,

Matthew Lloyd is an experienced automotive photographer in the UK, working with car brands, agencies, and editorial teams to create imagery that blends lifestyle, landscape, and vehicle storytelling. With a cinematic, people-focused style, he produces campaigns and image libraries that go beyond polished studio shots — capturing vehicles in real locations, with real purpose. From modern electric vehicles to rugged 4x4s and working fleets, his photography highlights the connection between driver, journey, and machine. Based in Yorkshire and regularly shooting across London and the UK, Matthew offers a distinctive alternative to traditional car photography: natural, brand-led automotive imagery that works across advertising, editorial, social media, and digital content.