Matthew Lloyd is a commercial photographer working regularly in Texas, specialising in cinematic, people-led brand storytelling for hospitality, corporate and premium service brands.

With a background in international photojournalism and large-scale commercial campaigns, his approach combines documentary instinct with technical control. Rather than high-gloss, high-saturation lifestyle imagery, his work leans toward atmosphere, restraint and authenticity. The result is photography that feels natural but carefully constructed, confident without being overstated.

Hospitality & Travel

Texas hospitality brands require imagery that balances scale with intimacy. Hotels, resorts and destination venues benefit from photography that highlights architecture, light and human presence in equal measure.

Guests interacting naturally within expansive spaces. Staff portrayed with quiet professionalism. Environments photographed with depth and texture rather than flattened by excessive flash.

This approach creates imagery that feels premium yet believable, adaptable across web, social media, print and campaign placements.

Corporate & Financial Services

For corporate headquarters, financial services and tech-driven businesses in cities like Austin, Dallas and Houston, visual credibility matters.

Teams in real environments. Conversations that feel genuine. Portraits that communicate clarity and confidence without stiffness.

A foundation in editorial work informs an ability to build composed, story-driven imagery within active working spaces. Wide compositions are structured for flexibility, while lighting remains controlled and consistent across multiple setups.

Service & Lifestyle Brands

From private clubs and wellness spaces to property developments and experience-led brands, the emphasis is on documenting real interaction rather than manufacturing moments.

Natural movement. Intentional framing. Balanced light. A European aesthetic that feels slightly more considered and restrained than typical US lifestyle campaigns, giving brands a refined visual language that travels well across international markets.

Matthew holds O-1 visa status in the United States and works directly with Texas agencies and brands. Represented in the US by Craftworks LA, he collaborates with local crews to scale production appropriately, from lean editorial teams to larger commercial shoots.

Available for lifestyle, hospitality and brand storytelling photography across Texas and the United States.