Penderyn Whiskey - A Visual Journey of Heritage and Craft

This personal series for Penderyn Whiskey delves into the creative potential of abstract landscapes and detailed imagery to build a brand that embodies the core values of quality, sustainability, local provenance, and heritage. The photographs aim to reflect the essence of Penderyn’s rich history and dedication to craftsmanship, using abstract imagery to create a strong visual foundation for their brand. These carefully composed images are designed to offer an excellent base for graphic designers, enabling them to craft image-led branding without distraction. By focusing on clean, minimalist compositions, the visuals leave room for text and messaging, ensuring clarity when overlays are applied. The resulting imagery aligns seamlessly with Penderyn's commitment to high-quality, heritage-rich storytelling while remaining flexible enough to adapt across various platforms.