A woman in a beige suit holding a tan and white handbag, standing at an airport check-in counter during sunset, with a sky visible through large windows and a staff member in the background.

New York Lifestyle & Brand Storytelling Photographer

A smiling man with glasses and a beard, wearing a black apron over a plaid shirt, talking on a landline phone and using a tablet in a warehouse or storage facility with shelves stocked with various items.

Matthew Lloyd is a commercial photographer working regularly in New York, specialising in cinematic, people-led brand storytelling for hospitality, financial services and premium service brands.

With a background in international editorial and commercial campaigns, his approach is rooted in observation and authenticity. Rather than high-saturation, overly stylised lifestyle imagery, his work favours atmosphere, nuance and real human interaction. The result is photography that feels composed yet natural, refined without appearing staged.

Hospitality & Hotels

New York’s hospitality market demands imagery that feels elevated but believable. Whether photographing boutique hotels, destination restaurants or premium guest experiences, the focus remains on light, space and human presence. Guests interacting naturally within the environment. Staff portrayed with quiet confidence. Interiors layered with depth rather than flattened by heavy flash.

This approach creates imagery that feels cinematic and considered while remaining commercially flexible across campaign formats.

Financial & Corporate Storytelling

For financial services, fintech and corporate brands, credibility is everything. Teams in real working environments. Conversations that feel unforced. Portraits that communicate competence without stiffness.

Experience working with global brands informs a clear understanding of how to create imagery that feels premium, trustworthy and usable across digital platforms, print campaigns and out-of-home placements.

Service & Experience Brands

From wellness spaces to private members clubs and real estate developments, the emphasis is on documenting experience rather than manufacturing it. Natural movement. Genuine interaction. Careful use of framing and light to create intimacy within complex urban environments.

Shooting wide environmental compositions allows flexibility for cropping across formats, while controlled lighting ensures consistency without losing realism.

Matthew holds O-1 visa status in the United States, allowing him to work directly with New York agencies and brands. Represented in the US by Craftworks LA, he collaborates with local producers and crews to scale projects appropriately, from lean editorial teams to full commercial productions.

Available for lifestyle, hospitality and brand storytelling photography in New York and across the United States."

Get in touch
A female doctor in a white lab coat with a stethoscope around her neck holding a tablet, sitting in a hospital or clinic setting.
A man with short hair and a beard, wearing a brown jacket, talking on a cell phone while leaning against a dark vehicle on a rural road during sunset, with a background of trees and a clear sky.

People-Led Commercial Photography for Hospitality, Corporate and Travel Brands

A woman in business attire sitting in an airport terminal, talking on her phone with luggage beside her.
A person holding an American Express credit card and a printed sheet of information inside a vehicle, with part of the steering wheel visible in the background.
A woman working on a laptop at her desk in an office space, with a large monitor, a coffee mug, and plants around.
A woman with short black hair and makeup wearing large over-ear headphones, smiling with eyes closed in a cozy indoor setting with curtains in the background.