New York Drinks and Beverage Photographer.
lifestyle imagery for drinks and beverage companies, New York drinks photographer
Represented in Texas and California by Craftworks LA, Matthew Lloyd is a drinks photographer working with agencies and beverage brands across New York and internationally. His work combines the technical precision of liquid and product photography with a strong background in environmental portraiture and natural lifestyle storytelling.
Equally comfortable in studio or on location, Matthew produces everything from tightly controlled hero visuals to layered, reportage-style asset libraries. He is known for lighting complex scenes with subtlety, working efficiently in real-world environments, and creating imagery that feels cinematic, considered, and human.
Harvest time in Napa, telling the story of America’s food and drink producers. As a beverage photographer I work with clients ranging from the world’s biggest, to small family owned vineyards and farmers.
San Francisco drinks photographer Matthew Lloyd, represented in California by Craftworks LA - shooting drinks and beverage campaigns for clients ranging from the very biggest household names to family owned producers
Matthew Lloyd offers drinks and beverage photography in New York City, combining technical expertise in liquid photography with a cinematic, lifestyle-led approach. His imagery places drinks in real-world context — with people, light, atmosphere, and story — creating work that resonates across advertising, social media, editorial, and packaging. From high-end spirits and craft distilleries to global beverage brands, he captures both the product and the world around it.
Equally comfortable working in studio or on location, Matthew produces everything from key visual campaigns to editorial-style brand libraries, ensuring consistency and mood across a wide range of assets. With a background in editorial photography and a focus on natural storytelling, his New York drinks photography reflects the city’s texture, energy, and individuality. Available for commissions throughout NYC and the wider East Coast.