Los Angeles Drinks and Beverage Photographer.
lifestyle imagery for drinks and beverage companies, California drinks photographer
Represented in Los Angeles and California by Craftworks LA, LA drinks photographer Matthew Lloyd shoots advertising imagery for beverage clients both in the studio and on location worldwide. He combines the precise techniques of liquid photography with years of experience in environmental portraits and natural lifestyle photography. Few other photographers can combine this broad set of skills. Often photographers who focus only on traditional beverage photography struggle when they leave the comfort of the studio and work with animate objects (namely, people!), and lifestyle photographers rarely appreciate the requirements and details of specialist drinks photography. Equally at home with shoots that require small numbers of key visuals, large crews and locked-off compositions with extensive compositing as he is with creating a ‘light-touch’, natural-looking asset library with reportage style images, Matthew is happiest out in in the real world, dealing with the practical limitations of locations, lighting tricky scenes in a cinematic fashion, and generally being hands-on.
Harvest time in Napa, telling the story of California’s food and drink producers. As a California beverage photographer I work with clients ranging from the world’s biggest, to small family owned vineyards and farmers.
San Francisco drinks photographer Matthew Lloyd, represented in California by Craftworks LA - shooting drinks and beverage campaigns for clients ranging from the very biggest household names to family owned producers
Matthew Lloyd offers drinks and beverage photography in Los Angeles, combining technical precision with a lifestyle approach that feels natural and story-driven. His work spans everything from liquid photography and still life to on-location lifestyle shoots featuring people, places, and the mood that surrounds a drink. For beverage brands in LA — from premium spirits and ready-to-drink cocktails to craft beer and soft drinks — he creates imagery that’s cinematic, human, and crafted to work across digital, print, social media, and advertising campaigns.
With experience producing both small-scale editorial shoots and full commercial productions, Matthew brings a flexible, collaborative approach. Whether capturing hero visuals for a new bottle design or building an entire brand asset libraryon location, he works closely with agencies and in-house teams to ensure every image feels distinctive, atmospheric, and aligned with the brand. Available for drinks photography in Los Angeles and across California.