atthew Lloyd is a commercial photographer working regularly in California, specialising in cinematic, people-led brand storytelling for hospitality, travel, tech and premium consumer brands.

With a career that began in international photojournalism before moving into global commercial campaigns, his work is grounded in observation and human connection. Rather than overly stylised, hyper-saturated lifestyle imagery, his photography favours nuance, light and natural interaction. The result is imagery that feels cinematic yet believable, polished without appearing manufactured.

Hospitality & Travel

California’s hospitality and travel market is visually competitive. Strong light and iconic landscapes demand careful handling.

Hotels, resorts and destination venues are photographed with attention to space, atmosphere and human presence. Guests in relaxed interaction. Staff captured with confidence. Architectural details layered with depth.

Rather than relying purely on spectacle, the focus remains on creating imagery that feels immersive and credible, working seamlessly across digital platforms, print campaigns and large-format placements.

Technology & Consumer Brands

For technology and premium consumer brands, clarity and relatability are essential.

People interacting naturally with products in real environments. Gestures that feel unforced. Framing that leaves space for design and cropping flexibility.

A European aesthetic brings slightly more restraint and tonal control, offering an alternative to highly saturated West Coast visual language while still embracing California’s natural light and openness.

Service & Experience

From wellness and lifestyle brands to residential developments and member spaces, the emphasis is on documenting experience as it unfolds.

Wide environmental compositions allow flexibility across formats, while controlled lighting ensures consistency without losing realism. Detail shots and supporting textures provide designers with a broader visual toolkit beyond isolated hero images.

Matthew holds O-1 visa status in the United States, allowing him to work directly with California agencies and brands. Represented in the US by Craftworks LA, he collaborates with local producers and crews to deliver projects efficiently, whether lean lifestyle shoots or full campaign productions.

Available for lifestyle, hospitality and brand storytelling photography in California and across the United States.